The level of interest in South Asian music and culture has grown massively in recent years, not just in Australia but worldwide. There's no doubt these sensational beats are increasingly popular and have a cross-cultural, global appeal.
One of the reasons for this is the fusion of east and west taking place, with artists such as Panjabi MC and Rishi Rich blending club grooves, r&b and hip hop with traditional sounds. This is also reflected in today's Bollywood soundtracks which are typically a cocktail of many different styles of music.
PBS FM one of Australia's most iconic radio stations has launched a groundbreaking new program Mumbai Masala, Melbourne's first ever radio show dedicated to the latest Bollywood, Bhangra and Indian influenced beats.
With a large non-Indian listener base, this reflects the growing level of interest in South Asian music in recent years, not just in Australia but worldwide. The show is hosted by renowned Sikh DJ Richi Madan on Monday evenings from 7pm-8pm (EST).
Listeners anywhere in the world can listen online at www.pbsfm.org.au (including previous shows). In Melbourne, you can also tune in live on 106.7 PBS FM.
"Mumbai masala is all about the fusion that's taking place in today's Indian music." says Richi Madan. "We're bringing people of all backgrounds together. These sensational beats are increasingly popular and have a cross-cultural, global appeal."
"One of the reasons for this is the fusion of east and west, with artists like Panjabi MC and Rishi Rich blending club grooves, r&b and hip hop with traditional sounds. We have the Asian underground movement with Dhol Foundation, DJ Swami and co. mixing breakbeat and electronica. This is also reflected in today's Bollywood soundtracks which are typically a cocktail of many different styles of music."
"We'd like everyone to check out Mumbai Masala. We'd love to hear your feedback and requests for the show. Local and international artists are welcome to contact us with demo's and promotional tracks."